The Art of Communication

The number of web design and/or development firms in Australia that can get all aspects of a website correct can be counted on both hands. From conception and design to implementation and delivery, quite a lot of firms do not properly communicate the intention of a website to the end users - you. This results in a lot of finished websites failing to meet their intended goals.

Considering that websites are a communication medium, it would be safe to assume that web firms and their designers would focus their attention towards developing websites that can communicate in a way that maximises efficient navigation, thereby getting the information a user seeks more easily.

For a client, more often than not the aim of a website is to make money. Whether this is through data collection or the selling of products, the rules are the same - the finished product needs to allow for great communication, so that the intended goal is reached. For a user, the more easily their eyes can follow the navigation to find what they want, or what the client requests, the more effective the website will be.

The last few years have opened my eyes quite substantially, indicating that there is a huge hole in the web development industry - one that only a handful of web firms try to fill. These firms are some of today's leading web development companies and they have an impressive client portfolio to prove their worth. Their success however, is not built on flashy graphics or trying to woo their clients with the latest technologies. Their success comes from good, solid and successful communication across their clients' websites, from page content and layout to navigation and site hierarchy.